With over 30 years of experience in the music industry, more than 20 albums and singles, followed by headline tours throughout Europe, America and Japan, Sandra Cross proudly wears the title of Britain’s Leading Reggae Diva.
Sandra stepped into the limelight as one of the youngest singers ever to have a number one reggae single when she was only 14-years old. The song, ‘I Adore You’, remained at the top of the charts for 4 consecutive weeks! This surprising success came after entering a local talent contest with a friend, calling themselves ‘Love & Unity’, and performing the very song that she wrote - ‘I Adore You’. The duo won the contest and accepted the prize of a recording contract with a local record company called Studio 16, (sister company of Joe Gibbs Records at the time). Within weeks of recording and releasing the song, it went straight to number one on the local reggae charts and all the popular reggae stations across the UK.
Following this success, the duo had three more hits before they parted two years later. Sandra dabbled in small solo projects for a short while, until she was eventually introduced to the The Mad Professor in 1983 by her younger brother. The Professor had just started a record company called Ariwa Records, and in 1985 her first solo recording with Ariwa records was released, a rendition of the Stylistics ‘Country Living’. She topped the charts and ‘You’re Lying’ and ‘It’s You’, which followed, repeated this success.
The listeners to the BBC and countless radio stations and music organizations all over the world, voted Sandra as Britain’s Best Female Reggae Singer consecutively for six years between 1986 and 1991.
Her first exclusive Japanese release, an album entitled ‘Just a Dream’, was produced and released by her long time friend and Pioneer executive Koichi Hanafusa in 1991. Two successful tours followed as a result of this special project.
All this was not bad for the only girl born to Jamaican parents in London, England, in a family of seven boys. Sandra’s parents were strict church-goers, and her talent for playing the piano, singing and writing songs was initially discovered at her local Pentecostal church. At school she would spend every lunch hour in the music room writing songs and accompanying herself on piano.
In 1992, Sandra and her family emigrated to Barbados and focused on other personal commitments, spiritual meditation and the study of the music business - its aims, and its ever changing patterns. The temptation to retire from the music industry was always on her mind; however, a voice from within beseeched her to be patient and wait for the right timing to present itself again.
The opportunity she had been preparing herself for presented itself in the summer of 2005, when Florida based producer Lloyd Campbell of Joe Fraser Records gave Sandra a call, while holidaying with his family in Barbados. They immediately got together and recorded two tracks for his ‘Loving Pauper meets Hypocrite’ various artists project, released later on that year. Received with resounding accolades from reggae radio and sound system personalities worldwide, she continued the partnership and released the smash song ‘Someone Special’ - her version to Taurus Riley’s ‘She’s Royal’ – at the beginning of 2008, and began celebrating her official comeback. Together, they are working on her soon to be released album, courtesy of Joe Fraser Records.
Skinnybwoy Records artist Sadiki also teamed up with Sandra last year and recorded the ‘True Singers’ duet album, released during the 2008 fall season in Japan.
Sandra’s performance is nothing but unbelievable, and she has not lost the touch that launched her to international success. She is more than deserving of the international acclaim she has garnered, and is ready to make another mark in the reggae industry as the stellar performer that she is.